Direct Response Copywriting Gets the Business

You Cannot Educate Small Business Owners

In the world of direct response copywriting, there is a well known rule of thumb. The rule states that you cannot educate small business owners…they just don’t get it. While I agree that it is very hard to get small business owners to sit up and pay attention-I believe it is possible to educate them-once they understand their profits can double or triple.

Many small business owners like dentists, chiropractors and acupuncturists-see themselves as doctors only. They are not in the mindset of being a business owner and therefore do not concentrate on their marketing efforts. In order for any small business to grow and prosper, there are a number of factors to take in.

All marketing efforts need to be tracked. A tracking sheet is very easy to develop with Excel. The person responsible for receiving phone calls to the business-records exactly how the caller found the business. Was it phonebook advertising, flyers, word of mouth?

Many business owners utilize phonebook advertising but have no idea how many calls they receive or how many clients are converted from the call. This is a waste of marketing money. Eventually the business owner will come to the realization that they are getting a small number of calls per month-that once converted-do not equal the money they are paying the phone company.

Let’s look at why the ads are not getting calls. When you pick up a phonebook and turn to chiropractors-it’s not unusal to see two or more ads that look the same. One tactic the phone company uses when creating ads for chiropractors…is to put a graphic of a spine in the ad. That’s a waste of space and then when you consider that two chiropractors on the same page-have graphics of spines in their ads! Well you come to the conclusion that the two chiropractors are of equal talent when treating patients.

The phone company does not use any direct response tactics when creating an ad. That is why most ads look the same, kind of like a business card. Very factual-leaving the business owner open to receiving many calls from what are called, “tire kickers”. These people are time wasters, bargain hunters-who are responding to the nice colors or graphics in the ad. What the business owner really needs-is targeted traffic that is responding to a keyword or two in the copy of the ad. it may be a headline or bullet points-that build rapport with the potential client. This brings them to pick up the phone and make an appointment.

Once the business owner gets this targeted traffic into the office or store, it’s time to close them. It’s not over yet though. The business owner need to retain the client and keep bringing them back as happy customers. Happy customers tell friends and co-workers-which in turn adds to the client base. The use of direct response copy in any business will have a viral effect. It brings the client in and keeps them coming in year after year- for as long as they need the service

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Network Marketing – Your Reason Why

The strength of your motivation for doing network marketing is what will keep you in the game. Like all of life network marketing poses challenges. There are good days and bad days. And unless you are doing it full time, you have your job to fall back on if it does not work out. Being a home based business mlm tends to be something that is easy to quit when the going gets rough.

And yet we know that if we don’t quit we will win. “Winners never quit and quitters never win”. An there are those statistics that someone like Mark Yarnell will comment on: for those who remain in any network marketing opportunity for ten or more years 95% will become wealthy beyond their wildest dreams. The other 5% were in it for the other benefits such as personal development and a bit of extra income and they will reach their goals too. So why quit?

There are probably as many excuses as there are people. But the underlying reasons are few.

1. It Doesn’t Work

Whether it is people saying it to us or our own experience, this would be the commonest one out there. No matter how good any mlm worker is they are going to encounter “Nos”. And it can be those closest to you who will give you your strongest no. The stronger the connection the more someone can hurt you. Some people talk to only a few people – two or three (or even at times ten) and get all “no” replies. If even their own mother or best mate will not join them in the business or become a customer how will anyone else? That might seem reasonable but the reality is not everyone sees it. And their refusal can be based on their past experience either directly personal or of someone else they knew who tried it and failed or never did much with it. Probably most of us know or are related to people like this.

But that good advice of taking care of those you take advice from is worthwhile. Do you listen to those who are broke to learn how to make money? Or a billionaire? Anyone in any business who has got anywhere will tell you it took some work. That is effort, coping with nos and with failures at times. The reason the successful ones in any business, mlm or otherwise, made it was that they never gave up. Ask anyone who has made it to honestly tell you how their time had been on the way up. Every single one will have had some dark, extremely tough time, probably many of them, when it would have seemed so much easier to give up. Most successful entrepreneurs have failed several times before they finally made it.

2. The Failure Of Those Under You

In mlm we build teams. And the teams are made up of all sorts of people. You are told when you come in that you never know who the good ones will be. It takes time, several months, and with some people several years, before you will see who the great ones are, the leaders and so on. In a networking home business you become quite close to your team. You are training them and hearing regularly how they are doing. Many people feel responsible for those on their team. When they fail to achieve great things they can take this personally. To some degree there is a personal responsibility. We should have been trained well by our upline. At times this was not so. They were still learning how to do this business and may have messed it up. We tend to duplicate the actions of our uplines for those in our downlines. What else do we know? This multiplication of less than ideal methods can result in very poor results compared with those doing it well.

There comes a point for every network marketer where they have to assume responsibility for their business. And, as in all life, we can ultimately be responsible for our own actions only. We cannot force people (at least not very successfully) to do those things they are not willing to do. If we wrongly accept responsibility for others in our team, when they fail, we feel like we have failed. The only things that really fail are a poor system (everything duplicates, good or bad) and the individual who makes a decision what is important for them.

It is possible to have whole upline members quit. If you are in mlm long enough this is bound to happen. They will have their own reason for quitting. A main one is that lack of stickability when they feel there is not enough success. They will usually blame the business and head for another one. At times they may be right. It might not be a good business fit for them. But if it is otherwise a successful company that did not conflict with their core values their experience of another company is likely to be the same as the previous one. We take ourselves with us wherever we go.

3. The Pain Of Personal Development

One of the great benefits of mlm business is personal development. There is very little else out there that creates the need for this in the same way. It is simple to understand why. You have your own business which is virtually totally dependent on you (not for the underlying business, but for how it develops – it is a reflection of you) for growth and results.

Each step up the ladder involves more responsibility and expectation from those under you. You grow or perish – or at the least, don’t advance. If you attain a position beyond where your development is you can either lose your team as they find you are not a strong enough rock to relate to, or you can stagnate while your development catches up. And if you are going to become financially independent in this lifestyle living off the huge rewards of ever-growing residual income, then for the sake of the planet, it is vital you have developed far beyond where you were when you first started your mlm business.

4. That Reason Why!

This is it! Most of us were told this when we joined. And most of us were told we needed to commit some years in the business to getting there. But back of it all, to remain in those years, to do what you have been told and not get results, or maybe not do them and then come back, or to be bold to try some new ways, you need a strong reason why. Your motivation. It is everything in the end.

For many this can change as they are in the system. Initially for many it will be about a little bit of extra money to cover rising petrol prices, mortgages etc, or financial independence. But the question at the back of financial independence is what do you want to do when you are financially independent? Apart from having a decent holiday at last, getting the home you always wanted, or the car, or providing for your children’s education, once you have all that covered, then what? It may take some time to see. And it will be an individual idea for each one of us. But think of this: with a huge financial purse to fund it, what could you do in this world? How would the world be different for you being here? What would you like to see happen?

Using Your Unconscious Mind

And for all of us this is the conviction we need to fall back on when all else seems to turn to custard. There will be days everything falls apart and it all looks so black and so hard. But the more you have fed your unconscious mind on that deep overwhelming reason why, the easier and faster it will be for you to drive on forward. We need to regularly feed ourselves on this deep reason. Picture it. Read about it. Dream of it as you go to sleep at night – the time it is most easy to get in contact with your unconscious mind – that part that controls 95% of all you do. Like the crew on the ship, where the captain is our conscious mind, unless the unconscious shares the understanding of where we want to head, it is unlikely to help us get there. Those other unconscious beliefs, values and goals will drag us where they want to go. So feed that unconscious – with dreams, images everywhere, daydreaming and direct suggestions.

If you don’t yet feel you have a strong reason why ask your unconscious mind to work on finding one for you. It will work for you while you sleep in the same way it will wake you before the alarm at some time it has been vital for you to get up early. The easiest way to do this is to address it directly three time in three different ways. Before you go to sleep (or if you wake up in the night not being able to go back to sleep) tell it then: “Unconscious mind I want you to search for a huge reason why I should be doing my network marketing business. As I sleep I want you to search all possibilities and present to me a massive motivation for doing my mlm business. By the time I wake unconscious mind I want you to reveal to me the best reason I should do my home business.” You can instruct it to help you remember it too. It will! It is like an obedient crew. It needs definite and clear instructions for what it is to do, and it will perform. Otherwise, with no clear direction, it will give you that sort of result. You can instruct it in the same way to give you a great night’s sleep as well. Try it. It works!

Once your motivation is sorted and it is locked deep into your unconscious mind there is no way you cannot succeed. When you meet an obstacle it will work out for you, if necessary overnight, how to get around it. It will give you new and creative ideas as to how to grow your business. And it will seem to magnetically draw people and opportunities to you – those who will best help you in the accomplishment of the task. Did you ever read Napoleon Hill’s “Think And Grow Rich” book and wonder at the end what it was all about?

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Market Warfare – Myth Or Reality

There are many published books, articles and training workshops on the topic of Market Warfare.
This is one of the more popularized and controversial topics in Marketing circles.
It has prevailed and has almost achieved cult classic status.

Back in the early 1980′s, given my ambition, drive and appetite to discover ways of outpointing and outmaneuvering the competition, I began to study and then apply what was available to fundamental business challenges, opportunities and core problems.

This was a lonely road, at the time, as most firms did not understand it nor were they willing to favor Warfare techniques over traditional (safe) Marketing approaches.

This stimulated me to publish a white paper titled “Market Technology: The Missing Link,” which advocated that a company’s market strategy and program mix needed to be approached similarly to how companies engineered and developed their products and services.

Market Technology described a unique methodology / approach and demonstrated how to apply a variety of Warfare techniques to outclass the competition.

It also reinforced how critical this was to business success.

The pioneers of Market Warfare drew a relationship, between historical Military Strategy and Business.

This was an effective approach, however many of the Warfare techniques were applied to PR/Media, Promotions and other “soft” areas, with an emphasis on competitive positioning.
It was not clear to potential users how to apply these techniques to other business areas to generate tangible results.

Over the last two plus decades, we have taken these Market Warfare techniques and integrated them into hard-hitting Campaigns that have focused on Product Launch & Roll-Outs, Competitive Attacks & Product Replacements, Distribution Network & Strategic Alliance Effectiveness, Vertical Industry & New Market Development, Major Account & Opportunity Development, etc. – examples of waging war at the competitors’ expense.

These Programs have generated $500 Million – $750 Million revenue for Client companies and left the competition in the dust.

Is Market Warfare a Myth or Reality?

Here are several practical examples, based on real-life Client experiences:

1) Competitive Replacement – based on solid competitive intelligence, a technology company became aware that its primary competitor was repositioning its business towards a new, growth market. As a by-product, although this was not broadcasted to the Marketplace, the competitor would eventually leave its installed base “high and dry.”

The Client company realized that this transition period represented a “period of vulnerability” for the competitor and if exploited effectively, it could mean capturing the competitor’s installed base, with little investment and effort.

The Client company developed and launched a campaign deemed “Mission Possible,” which was waged worldwide. The program included Account Plans/Strategies, Competitive Analysis, Playbook & Tactical Guide, Contact Data, Direct-Response, Pre-qualified Sales Leads, Sales Aids and Collateral Material.

The Campaign was coordinated with the Client Company’s Direct Sales and 3rd Party Partners for uniformity and consistency. After three business quarters, the Client Company generated $4.6 Million of new sales and acquired a new customer set that was a target for other products and services.

The competitor was caught off-guard and never knew what hit them.

2) Vertical Industry Development – a small manufacturer was extending its core business to focus on segments of the Defense & Military Market.

Although this was not consistent with their traditional business and expertise, their product set was translatable to the Defense & Military Market.

This also represented a Growth Segment in that their traditional core business was declining. Successful entry was a must-do for the Client Company and they did not have any margin for error.

Further, the Client Company’s direct competitor was well-established and entrenched in the Defense & Military Market. This was a considerable challenge and the selected approach and program needed to work right out of the gate.

The Company opted to develop a Program called “Mission-Ready COTS,” as its launch into the selected Vertical.

This high-powered program provided a framework and an implementation guide that brought Government/Military, Defense Contractors and COTS Technology Suppliers together to solve critical Supportability and Life-Cycle challenges for Target Programs and Platforms. This established the Client Company, as an authority/expert and outflanked the established competitor. This program was extended to include Industry Seminars and Problem-solving Workshops, which were not done previously in this Target Market segment.

The Client Company generated 32 new customers, which represented $44.8 Million of new design-wins at full deployment/production value.

3) Strategic Alliance & Major Account Development – a well-recognized consulting firm considered extending its business to include application-based, computing systems based on it core expertise.
This was an emerging trend and other competitors had already made the transition and were building their position and opportunity base.

We could conclude that the Client Company was late-to-market.

After researching the Market and getting a solid sense for the Landscape, the Client Company decided that it could not enter this growing segment & successfully make the transition, without Strategic Alliances and Partnerships.

The Client Company approached a major computer supplier and a key Industry Trade Association, which were well-connected with the Target Prospective Audience.

It successfully sold the opportunity and aligned itself with these key sources.

Given the power of three (the complete solution) and the connections/relationships that the Industry Trade Association maintained, it was easy to gain access to key decision makers.
The Client Company generated several million dollars of new system sales, at initial launch and delivered a knock-out punch to competitors that could not figure out the Client Company’s Gameplan/Strategy.

A case example of outmaneuvering and outinnovating the competition.

These examples are straight-forward, however each has taken a basic Market Warfare technique and put it to practice to achieve results.

There are countless examples that can be shown that impact literally every area of your company’s marketing mix.

With the battle cry of “Market Warfare,” it may be time for your company to master the techniques and redefine the rules of engagement.

Is Market Warfare a Myth or Reality?

Just ask the trail of competitors that have been neutralized and dominated by our Clients and the answer will be self-evident.

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In Direct Sales – 10 Things Every New Consultant Must Do

Regardless of your company, your product, your location or your ability as a salesperson, there are a few things that every network marketer should be doing. I’m addressing this article to new direct sales consultants, because they are most likely to take advantage of it, and make it soar.

In no particular order they are:

  1. Know your contract. Simply knowing what you can and can’t do as a distributor can make you infinitely more successful.
  2. Get your own personal website. I strongly encourage a “.com” domain. When possible, use your own name and never use your company/business name for various reasons.
  3. Get your own blog. Not sure what to write about? Check out Seth Godin’s blog traffic article. It will completely confound you and educate you at the same time.
  4. Keep a separate business bank account. Don’t co-mingle funds. It makes for easier bookkeeping, and it makes it easier to give yourself a paycheck consistently.
  5. Promote yourself first. You are the most important product your company has to offer. Everything I write about hinges on that fact. People want to know about you, THEN everything else. If they don’t know, like or trust you, the party’s over before it started.
  6. Get product knowledge. Know your top ten products in detail. Know how they work for the end user. Understand each product from your client’s point of view. The more you know, the better you’ll be able to help your clients make an affirmative buying decision.
  7. Get sales and marketing knowledge. Learn the techniques and words to say that will increase your business, close more sales, and make you more successful.
  8. Get personal knowledge. Learn the techniques, skills and abilities to overcome your obstacles. Know what makes you tick and keep improving it on a daily basis.
  9. Open your mouth. This is not about the 3 foot rule. This is about letting people know about what you’re all about. You should have a 30-second commercial or “elevator speech” ready at a moments notice. More importantly, you should be sharing how much you enjoy what you do with others. Don’t keep it a secret. Don’t hide it under a bushel. Of course, if network marketing is a drudge and you hate it, quit now while you’re only out the cost of your starter kit.
  10. Be remarkable. In life, love, work, or play. With family, friends, customers, leaders, strangers and everywhere you go, find a way to be true to yourself in a way that makes others take notice. Unremarkable marketers are around every corner. There are thousands of them in every direct sales company. What are you doing to be memorable, remarkable and unique? You don’t have to wear a “bozo” wig and a clown nose. You do need to find a way to connect to people that is genuine, honest, and memorable – in a good way.

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How Quickly Can I Make Money With Internet Marketing?

Once in a while, everybody who surfs Internet comes across the ads that offer to share the secrets of getting rich quick through Internet marketing. It seems a dream come true, sitting in your home and earning that many dollars, for doing a job that does not require any skills.

But that is not true at all! What may seem like a five minutes clicking per day may hardly be as fetching, unless more referrals are brought into fold. Effectively, the Internet marketer recruits agents for a very low pay scale, and makes them pull their weight for every cent! Something that is not feasible in real life marketing.

But it is necessary to know what Internet marketing is all about. The traffic on Internet is enormous. There are many businesses that offer their product through websites. There are many websites. It then becomes difficult to draw a customer to a particular website, leave alone clinch a deal. This is where Internet marketers step in.

They come up with attractive sites, and attractive clicking offers. The idea is to reach many people across the net. Some may be tempted enough to buy the product. Others may bring in friends who might buy the product. It would be a matrix that spreads like net. There are unscrupulous people also who start such sites. But there are genuine parties as well.

The offers include earnings on referrals. Direct referrals can be the best way to earn more. But people can get plain lucky with indirect referrals as well. As to upgrade, some of the sites offer them at very attractive rates. If the member is able to fill up the direct referral limits, and these referrals are active as well. Then it makes sense to upgrade as this might fetch returns as high as 100 percent and above per annum. That is a very good return for an year.

In addition, the person can consider entering into deals with direct referrals, offering to pay some amount for them upgrading, and then sharing the profits pro rata. These would seem very feasible, but for the fact that getting direct referrals who can be contacted in person is not such an easy task. This involves as much of selling skills as selling any Life Insurance product.

So the best possible way to earn moneys through Internet marketing would be to identify the sites that are genuine, and then start a blog mentioning these sites, and getting many referrals. Third step would be to upgrade, and get direct referrals involved in the scheme. Fourth step would be to help the referral members also upgrade.

If people turning towards affiliate marketing can follow these steps, and they follow the regimen with strict discipline, then there is money to be made there. However, there is also the risk of any site turning into a scam, because some client may decide to avoid payments, or economics do not favor the functioning of the Internet marketing site.

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Direct Mail and Direct Mail Marketing for Truck Washes with Multiple Bays

If you are thinking of starting a truck wash or buying an existing truck wash or even if you currently own a truck wash then you need to full up each day with lines of trucks to wash, no matter what day it is. If you own a truck wash, which is busy but you have multiple bays then you need to make sure all the bays are always busy. How can this be done you ask?

Well perhaps you might consider a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, direct mail and direct-mail marketing coupon packages for truck washes with multiple bays means that you can keep your truck wash busy. Direct-mail marketing does not cost that much and the return on investment is quite high.

It is recommended that you specifically target business zip codes and offer deep discounts or free truck washes in direct-mail coupons twice per year. It also makes sense to send these coupons to businesses within a 20-mile radius of your truck wash or businesses, which are along major highways that intersect with the location of your truck wash.

Advertising and marketing for a truck wash is not easy, but since God made dirt on the first and second day, well it has been getting all over mankind and his assets ever sense, so perhaps you might indeed, please consider all this in 2006.

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Enhance Customer Feedback Through Direct Response Copywriting

Direct response copywriting means to reach customers mind directly in a beautiful way. For a growing industry or company, it is very important to connect with customers. To build up a connection you need a way. There are different types of ways that you can select for reaching out to your customers. To sell a product first you have to give a brief idea about the product. It is not important to give the idea until the customer does not respond about the product,. Therefore, you have to find the option by which customer can feel the interest. There are two ways to reach customers mind, directly or indirectly.

The better option to reach reader’s mind is direct response copywriting. This way, you can develop interest in the reader’s mind easily and he will be bound to think about the product instantly. There are many kinds of way to connect with customer through direct response advertising like making calls to customers. Whenever you make a call to give an idea about the new product customer will surely arouse the curiosity to know. It can happen to an existing customer or an estimated customer. For an existing customer it can be a service call from company and after that, you can give some options to customer that how or where can he read about the product.

To create an everlasting impression in your customers mind, the best option is to show something, which represents the quality of your products or service. By this process, customers can feel the value of your product or service. Until the customer does not get any information about the product, they will not be interested in buying the product. Therefore, it is very important to prove the necessity of your product. Direct response copywriting is a very effective way to prove this. Customer can understand you easily at the time of direct communication with him, and you can know his requirement without difficulty.

The market is very competitive now, because all the companies are using this process, which has also made it possible for the customers to get the product of their choice. Few years back, there was no such option like direct response copywriting, so the advertising or marketing process was not so updated. At that time, the owners of companies or the service providers were not aware about the advantages of getting feedback of customers directly through this process. The customers also were bound to use some products, even if it was not up to the standard of their choice. They had not option to choose from variety. Now customers can select the products according to their choice. The change has happened only through this method.

Direct response copywriting is very important to explain the individuality of any company or service provider. A good catch line can attract people and it is helpful for enhancing the curiosity in viewer’s mind. If customer feels attracted then they take the next step quickly. It is very successful and affective process, which gives the results instantly. Through this method, you can know customers requirements easily so you can launch some products, which will be the choice of customer and unique from other services. As a result, it is a very strong point for establishing your business and surviving in the competitive market.

The main goal of direct response copywriting is to inspire customers to purchase a product or service. Through professional e-mails, you can reach a large amount of people’s in a little time. The other options are personalized letters in a beautiful envelope, handouts, designer banners and many more. You should always remember that your customers do not have time and patience for viewing the advertisements, but there is a chance to get some attention through your copywriting. It should be very attractive and understandable. By this procedure, you will be able to serve customers better.

If customers get better service from you than others offering the same service then it will surely have a beneficial effect on your business. So now, you have the proof that your business can get the solution by availing this procedure. This is a chain system, at first customer will be interested to know the product details. Then he will give his feedback and you can understand what type of product will be perfect. At last, your business reputation will grow up.

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Law of Attraction Techniques for the Network Marketing Jungle

How long have you been in the network marketing jungle?

Are you currently practicing Law of Attraction in your network marketing business?

The reason I ask is that if you are new (less than a year or so) your level of frustration, if it is anything like mine when I got in a few years ago, is probably pretty high. If you are a veteran, than you most likely have figured out a way to manage your emotions, or you wouldn’t still be in!

The one thing that helped me make it through the jungle of direct sales is – Law of Attraction.

The fact that I am so passionate about Law of Attraction stems from my experience in direct sales, where I began to really apply it daily in my life.

As an accountant of 17 years in the corporate world of logic and numbers, I rarely found people in my workplace with the time or interest in practicing Law of Attraction.

Now in my own home business, I get to practice it every day and surround myself with people that encourage and support me in developing myself with Law of Attraction methodology.

I found over time that to be successful in network marketing, I naturally applied law of attraction methods into my activities. Here is a brief explanation as to how this works:

  • You are shown something at first that sounds too good to be true
  • You are trained to first believe before you can experience true success
  • You can measure your belief by the amount of good that manifests around you
  • Your belief is based on faith and the personal success stories of others
  • You are asked to be grateful for and focus on others first and help them to be successful before you see it come back to you
  • You must regulate your emotional tone on a daily basis to the ups and downs of sales and rejection
  • You are usually asked to first write down or visualize your reasons for doing a network marketing business
  • You must stay focused on your goals and dreams, even though people and circumstances around you at first don’t match what you are trying to accomplish
  • You must develop an unwavering belief in yourself and your products and services before people will follow you
  • The more you focus on helping others and providing value to others, the more successful you are
  • You build a team that exponentially grows as you build it. You can literally see how the seeds you plant take root and grow over a period of time into the world

Here were my challenges with network marketing when I first got started:

When I first started my travel-related network marketing business, I was full of excitement, enthusiastic about my new lifestyle and earning potential. I started making some serious cash right away – $23,000 in my first 90 days, which continued in the years ahead.

It wasn’t till I was in about 6 months though, as I continued to sponsor new team members, that I noticed something strange. People didn’t seem to want to work like I did at their businesses. It was just amazing! I would have people send me a check for $11,000 and a month later decide to drop out! I was making money, but my team wasn’t duplicating.

That was difficult for me to accept. How can people invest so much of their time and money and then just walk away? I wasn’t prepared for the tremendous amount of emotional energy it would require of me to make it work in network marketing at the 6-9 month mark. I saw people drop like flies around me and took it very personally, feeling as though I was a failure because I couldn’t get anyone to duplicate.

The other challenging aspect of direct sales starting out for me was prospecting. In my business, because our profits are so high ($1,000 to $3,200 to $9,700 profits per sale), I mostly work cold mlm leads from lead generation companies because the price point makes sense.

With cold mlm leads, most of the people we talk to, even though they’ve requested information, do not have a serious interest, don’t have the money, the time, or even the skill sets to make it work. In my business, we are like oyster shuckers – shucking the oysters to get to the pearls.

Emotionally, I found it challenging to keep my own excitement and enthusiasm up while surrounded by so many people that sadly are too entrenched in their low vibrations and poor beliefs about money to take the step to financially freedom.

It was at about the 12 month mark when I came to a critical realization. I realized that there is truly a serious epidemic of fear, lack and negativity in the world. I came to understand my purpose – to be the shining light for others to follow to their own light, dreams, and desired reality.

I finally understood that even though it was challenging, I MUST deny the fear, lack and limitations of others and see beyond that for people to reach their true potential. I realized that I MUST set the example of leadership and dreams in action.

The good news is that I did make it through the jungle.

I now DO see people duplicating and I DO see people coming into my business who are as committed as I am. I used Law of Attraction at a very granular level to make the shift for myself. When I did that, I created a powerful attraction force that weeded out the tire kickers and grew my top producers.

So here are my suggested Law of Attraction techniques for those of you in the network marketing jungle.

  • Get a Map
  • Get your Gear
  • Enjoy the adventure

Get a Map

If you are considering starting or are fairly new to a network marketing business, then understand that you MUST have a map of where you are going.

Whenever we set out on a journey, we either already know where we are going and we can visualize the destination, or, we don’t, and we have a map that shows us the way.

Life is no different. Until we have the destination firmly planted in our minds, we must review our map and compare it to exactly where we are so that we know we are on the right road.

Having a map for your network marketing business helps you to determine…

  • Where you are going (your goals)
  • What roads to take (the skill sets you must develop to be successful)
  • How long the route will take (your commitment to the number of hours you will work your network marketing business)
  • The local attractions (the people you wish to attract into your business, either up or downline)

Treasure Mapping [] is a wonderful way to develop your network marketing map. This Law of Attraction technique is effective because it paints the picture for you and your brain to have in front of you on a daily basis as you are working your business, making your calls, and yes, when you are experiencing rejection.

Take the time to create a treasure-map for your network marketing business. You will be amazed at what happens when you feed your brain visual images that affirm your goals and dreams.

First write down 20 goals or reasons for doing your network marketing business. Then seek out images and pictures that represent the achievement and expression of those goals in your life.

Time and time again I hear people who do this exercise and see results so fast it even can be scary!

I challenge you, if you haven’t yet done a treasure-map for your network marketing business, DO THIS NOW.

Get Your Gear

If you are going to set out into the jungle of network marketing, you must ensure you have the right gear. You need…

  • An experienced tour guide (Your upline director and support tools)
  • The right clothing (Create an image of success)
  • A good compass (Internal guidance)
  • Good insect repellant (Ward off negative emotions)

The jungle is an intimidating place. Once in the jungle, it is easy to get lost. There are lots of strange noises and animals. You need a good tour guide that has been through it, knows the lay of the land, and can show you the way.

In network marketing, one of the biggest reasons why people fail is that they don’t have a good upline director or team. Many people become “orphaned” or left to fend for themselves in the jungle because of attrition.

When you are considering network marketing, be sure that you align yourself with the right director and team. It’s o.k. if you start your business with someone new, as we all have to start there… However, be sure that your upline, if new, has someone above him or her that has experience in your company for at least a year, is committed to growing their business, and is accessible to you.

Be sure too that the organization has a strong support network outside of your director – good training materials, live conference calls, live training and networking events, so that if your director were to ever leave the business, you are not stranded in the middle of the jungle. If you have a map (see the first tip in this topic) you will still be able to find your way through, but its a lot easier with the right tour guide.

In the jungle, it is important that you wear appropriate clothing for the environment. You want to have a good protective hat, long pants, lots of pockets to put your gear in, gloves, etc.

In network marketing, how you dress makes a big difference in your tour through the jungle. The dress code for network marketing means how you successful and confident you appear to yourself and other people. Once you’ve been through the jungle with an experienced tour guide, you will become the tour guide.

So, you must develop a positive self image of yourself and be able to project that out to others. You must become a person of enthusiasm, confidence, and commitment.

The key to understand in network marketing is that while we all have great products to sell, we are not really selling our products.

We are selling ourselves, we our selling our services as a tour guide, and the inspiration we create by setting the example of success. People want to follow people who are going places. People want a good tour guide that knows the territory and will take them safely through the jungle and away from pitfalls. If you don’t create an image of success, your network marketing business will never survive long term.

Once in the jungle, it is easy to lose a sense of direction when surrounded by so much plant life that seems to stretch over our heads. There may be lots of paths, but which one do we take?

When we have a compass, and we know the direction we are headed, then even if we get of course, we can use our compass to steer us back on track.

In network marketing, your compass is your internal guidance system. It represents your reasons for doing the business – your personal definition of success. With the right map and gear, we will be in a good position to move forward, however, our compass continually lets us know if the paths we choose to take are the right ones.

Why do you wish to start a network marketing business? What drives, excites and motivates you about having your own business?

For me, the main reason I wanted a home-based business was to be home with my two young boys. I also wanted to still be able to contribute to supporting the family financially, but I wanted to do that with the freedom and flexibility of having my own work schedule, without having to answer to a boss. Yes, one of my goals is to reach $20,000 per month, but my compass is set to time freedom, and a happy family. Knowing my true goals in life is what keeps me on course. Knowing whats really important to me keeps me going even when faced with adversity and challenges.

The jungle has lots of bugs. No question about that one. We’ve got to have some heavy duty insect repellant if we are going to enter the jungle.

In network marketing, bugs and insects represent the negative emotions that will without a doubt try to sting or bite you as you make your way through the jungle.

Many people come into direct sales with the impression that “You don’t have to sell” or that “My friends and family will support me 100%” or “I have such a great thing that everyone is going to sign up” or “Once I sign someone up, they are going to be excited as I am about this business because it is so great!”

The truth is, you will face much more rejection than you will face acceptance. You will have insects that will try to sting you and bite you every step of the way.

As you consider network marketing, your very own family and friends may tell you your crazy, its one of those pyramid things, you’ll never make any money… etc.

As you present your business opportunity and products to others, you will have people who will say they are interested so as not to hurt your feelings, and then go into the witness protection program.

As you bring people into your team, you will find that on average only about 20% will ever really move forward and do something with their business.

If you are not prepared to spray yourself with a good emotional repellant, you may very well end up overcome by the disease of inertia or depression.

The good news is that people that stay in the jungle for more than 3-5 years develop an immunity to the stings and bites. Usually about 95% of the veterans in this industry that survive the 5 year mark end up becoming millionaires. Over time, they come to accept the natural skepticism of others. We cannot eliminate the entire population of insects and bugs in the jungle. We wouldn’t want to – they are part of the natural balance of the jungle and have a purpose.

For us in the network marketing jungle, we must realize that rejection and attrition are part of the landscape and we must be prepared for it, and then learn to accept it and work with it.
If it is so hard then, why would anyone want to stay in the jungle?

Well, if we go back to the map, and the gear, and the compass, then we know the answer. We stay in the jungle because of the dreams we wish to fulfill. It is because of us taking the jungle tour that we grow and develop ourselves into good tour guides for others and help them make their way easier because we stayed the course and made it through.

It is because there is no other compensation model out there for people like network marketing that provides time freedom AND the opportunity for the average person to bring in a five and even six figure monthly or annual income from the comforts and privacy of their own homes. It is because the tour itself is exciting and interesting and we learn so much about ourselves and others as we venture in.

Enjoy the Adventure

If we recognize what an incredible journey we are in for when we join a network marketing business, than we will enjoy it so much more! Yes there are bumps in the road, yes there are bugs and insects, and yes it is easy to get lost without the right tour guide, gear, map and compass….

Still, the beauty and wonder of a life of freedom from bills and bosses in network marketing is unparalled. The beauty of the jungle, as much as it has its negative aspects, so surpasses the irritating and frustrating aspects of it, especially if you are prepared and have the right mind set going in.

The jungle tour is exciting! Have you ever been in a real jungle? I have not been to a true jungle, but I have been to some tropical places and some rainforests, and for me it was alluring, intriguing, and adventurous.

Remember that feeling is the power of law of attraction. If you are excited and truly feel the adventure of owning your own business and watching it grow exponentially while your income does the same, you will see your business explode.

Once you begin to see the manifestation of good that comes from owning a business in free enterprise, and experience the kind of financial success that I have in my business, and watch as other people follow in your footsteps to their own dreams and goals, you will understand what I am talking about.

I will never leave the jungle – I guess you can say I’ve become a native.

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Social Marketing Shockers and Secrets

Social media can’t be measured. False. It surely can. Even better, the tools to help you measure them are all free. What you use is good old fashioned direct response and public relations metrics – outputs, outcomes and objectives. Outputs measure effectiveness and efficiency. Outcomes measure behavioral changes. And objectives is simply comparing direct product sales during the time of the campaign to other sales that occurred before the campaign. Online resources that can help with these measurements are Google Analytics, Google Alerts and Back-link checkers. You can also use your own in-house stats for subscriber sign ups (i.e. your email service provider) and sales (i.e. online shopping cart or ecommerce platform).

With social marketing, I don’t need an ezine or free newsletter? False. You can certainly just have social media accounts and not have a daily, weekly or monthly ezine, but that is not ideal. You see, with social media accounts, you don’t have the friend/follower/fan (‘Triple F’) email address. You post comments and thoughts, which can be entertaining, strategic or random, but you ‘really’ don’t have a direct line of communication between you and your Triple F. This email address is like gold. Having an email address for your prospects lets gives you permission to bond with them through strong editorial as well as cross-sell them through targeted, persuasive promotional copy. Not having this is really doing your business an injustice. Not everyone is a ‘profile stalker’. Not every Triple F is going to visit your social media page frequently to truly resonate with your message or buy your products. There is so much social media ‘noise’ that without having your Triple F’s email, you’re likely to get lost in the chatter.

Twitter is better for conversions than Facebook. False. Personally and for my clients, I have found that Facebook followers/fans convert better than Twitter. My thought for a few reasons: Facebook has more character limitations (420 or so characters per post) as well as a variety of features so you can say more, bond more, and sell more to your audience. Twitter has very strict character limitations (140 characters) making it difficult to have more than a shallow relationship with your audience posting short and pithy blurbs here and there. In addition, did you ever notice most people’s ‘Following’ and ‘Followers’ numbers are very close or nearly identical in range? That is because with Twitter, you get more random followers that will ‘Follow’ most anyone looking for a reciprocal follow. Sure, you can set your account with a security feature to not just let people follow you but actually approve potential followers first. But that is not common practice for the most part (unless your ultimate Twitter purpose isn’t for business or marketing). With Facebook, as a default you have to approve all friend requests first, thereby you can sort of qualify your audience. I believe with both of these platforms, it’s truly quality over quantity. I don’t recommend getting caught up in the numbers of how big your friend or follower list is, it’s better to have a small list that is responsive, interacts and converts – than a large list that is uninterested in your messages.

It’s OK to grab an email address from a ‘friend’ or ‘network’ profile page on Facebook or LinkedIn and send them promotional emails. Absolutely not.. Never. This is spam pure and simple. If you haven’t noticed, at the bottom of your Facebook info. page or LinkedIn home page, your email address is posted for your network to see. In Facebook, this is a security setting that can be shown to friends only, friends or friends, or everyone. On LinkedIn it’s similar. Believe it or not, shortly after I accepted some industry colleague requests, I started getting these solicitations for these people’s products. There were pure, hardcore promotional emails. Now, I now I never signed up for their ezine. And it was within days after accepting their request. I could only conclude that these social media barracudas friend targeted people (that are ideal potential customers) and then once friended use that access to view personal email address and spam away. I find this not only tacky and obnoxious, but also violation of anti-spam practices. Needless to say I un-friended these people soon after. But use common sense and know that it’s a best practice not to do this.

What are some tricks to increase your presence in Twitter? Keep your Tweets frequent, useful, relevant and entertaining. Use hash tags (#) with targeted keywords. Make sure you have a keyword rich and relevant Twitter bio so the right people can read about you and follow you. Text is limited, so pick your descriptive keywords carefully.

Social marketing is a waste of time. No, not if done correctly. Last year, my friend Bob Bly had a hot social media discussion brewing on his blog, One commenter said, “”…by a direct response marketer’s metrics, social media is a waste of time…” and “…social networking is simply real world interpersonal networking digitized…”. I disagree. Social media, in my opinion, is a hybrid between relationship/network marketing and direct marketing. It’s relationship marketing if you know how to be a strategic thinker as well as be creative with your marketing messages. In other words, what to say and where to say it. Targeting is key. You have to look at each social media website to see if it, and it’s users, are the right fit for your marketing message and business. Then, you need to craft your message accordingly. And that requires good creative, copywriting skills. It’s direct response as you can measure results. Granted, it’s not as cut and dry as some other online marketing methods, like email. Where deliverability, clicks, opens, sales, and ROI is concrete. But, for me (and my business), I can specifically track any leads or sales I get back to specific social media platforms. And I can measure traffic to my website via Google Analytics from those same sites. As a core direct marketer, I don’t waste my time on something I can’t tie a metric to.

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Buying a Mailing List or Using Free Mailing Lists for Direct Mail Marketing

Many businesses are looking for free mailing lists rather than buying a direct marketing list. It is possible to obtain a free list, but it is very labor intense and time consuming. There are two options in direct mail marketing. You can create your own free list or buy a list. Compiling your own list for prospecting is not an easy task. This involves gathering information from online sources and/or county offices. Buying a mailing list for prospecting will save you time and money in the long run. Direct mail marketing is an effective way to market your new product or service. Direct mail marketing gives you the ability to reach a larger group of targeted consumers or businesses.

A free list can be created from customers that have already purchased or shown an interest in your company. If you are looking to increase sales from your current customers using free lists from your current database is extremely successful. This is the most effective way to create a free list. These are people that have already purchased your product or service. A reminder mailing with a new offer is a great way to retain your business and get more sales from people that have bought from you in the past. Trying to compile a free mailing list for new prospects that have never purchased from you is a completely different story. It is a very time consuming and tedious task and it is possible that information that is gathered is old and non deliverable.

It makes more sense to buy a list from a mailing list broker or provider when looking to increase the number of new customers. If you are looking to increase your customer base and gain new clients, buying a list is the most efficient way to market. Buying a marketing list gives you the ability to easily select your target audience. Whether selecting businesses, residential, consumer or specialty lists, it is easily selectable by an array of demographics. Buying a marketing list from a data provider gives you the confidence that your information is up to date and guaranteed deliverable. The money that is spent on printing and postage is not worth wasting by using an inaccurate or old database.

Creating free mailing lists and buying a list, can be both ideally growing your business. The decision needs to be based on whether you are looking to increase sales from current customers or looking to gain new customers. In either case, direct mail marketing with mailing lists is proven effective in any business. A focused message with a great offer and accurate mailing list will ensure a company’s marketing success.

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